How are the Trends Faring?

Here it is, August 19th and we are on the downhill for 2008.....take a look at the Top 10 Nutrition and Food Trends of 2008 and see how we are doing :

Top 10 Nutrition and Food Trends of 2008

In the New Year, expect to see a flood of new food products boasting their ailment-specific benefits -- everything from fighting colds to cancer, from easing arthritis to wrinkles. But the predicted growth of "value-added" foods is just part of the picture. Besides touting what they have, foods will be bragging about what they don't have.

"Artificial" is out and "authentic" is in.

Here's a look at the top 10 nutrition trends that we predict will shape how we eat in the coming year.

JUNK-FREE FOODS
The Mintel Global New Products Database predicts companies will be more aggressive in removing additives, preservatives, artificial colors or flavors and "otherwise unknown ingredients" from products to have "clean labels" and to make junk-free claims. Expect to see more products with ingredient labels that read like a "home recipe rather than a chemist's shopping list".

NATURALLY NUTRIENT-RICH
Even though sales of pumped-up foods and beverages have been soaring, a backlash against heavy fortification may be brewing. Lynn Dornblaser, a new products analyst for Mintel, predicts that people will be seeking more natural sources of nutrients. This desire for authentic nutrition is what drove the popularity of pomegranates and made the acai berry the king of all "superfruits" this year.

ETHICAL EATING
Growing concerns about the environment, animal welfare and fair trade are fueling companies to declare their commitment to these issues on food labels. Foods and beverages with an ethical positioning doubled this year, according to Mintel. With "eating green" predicted to be even bigger in the coming year, stay tuned for a wide range of eco-labels, ranging from carbon footprint and food miles to wild-caught and dolphin-safe. Consumer Reports is keeping track of and evaluating these earth-friendly food labels, which now total 147 (www.greenerchoices.org).

PHYTONUTRIENTS
Move over antioxidants, the next frontier in nutrition is phytonutrients, according to Elizabeth Sloan, a food trends analyst and owner of Sloan Trends, Inc. These natural plant compounds with names that don't exactly roll off your tongue -- polyphenols, flavonoids, quercetin, lycopene, lutein and anthocyanins -- are about to go mainstream, Sloan predicts. Studies suggest phytonutrients have disease-fighting properties that are even mightier than vitamins and minerals.

BETTER-FOR-YOU KIDS' FOOD
Worries over childhood obesity and the influence of marketing to kids have forced a new generation of children's foods. A positive nutritional profile will be the "cost of entry" for getting into the kids' market, said Dornblaser. She predicts more fruit snacks that actually contain fruit, juice drinks with less sugar and more organic foods for kids.

INNER BEAUTY
A big trend in Europe, beauty foods may soon be alluring U.S. consumers. Beauty-from-within products (dubbed nutricosmetics or cosmeceuticals) are claiming to erase wrinkles, give you shinier hair and even make your lips look fuller. A collagen-injected marshmallow in Japan promises the plump with the pain. Borba Skin Balance waters at Sephora stores started it all in the U.S. Look for a new beauty drink next year from Coca-Cola and L'Oreal called Lumae'.

BRAIN FOOD
Certain food compounds -- from omega-3's in fish oils to flavonoids in cocoa -- may have the ability to improve memory, sharpen concentration and even reduce the risk of Alzheimer's disease. This year, brain claims nearly tripled, according to Datamonitor's Productscan Online. many of these new products are fortified with DHA omega-3, including Breyers Smart! Yogurt ("boost your brain," it heralds) and Minute Maid Enhanced Pomegranate Blueberry juice that claims to "help nourish your brain".

BEING GOOD TO YOUR GUT
It seems we've never been more interested in our intestines. Nearly 200 new products touting digestive health benefits were introduced this year, according to Datamonitor, an online research firm. Some are fortified with fiber and others contain probiotics, those gut-friendly bacteria that are popping up everywhere. Once limited to yogurt, thse beneficial bugs are now in cheese, milk, smoothies, juice, snack bars, cereals and soon chocolate. Prebiotics also are predicted to grow -- these foods contain a type of fiber that benefits our good intestinal bacteria.

FOODS WITH FULLNESS
With our collective girth getting worse, Americans will remain hungry for foods that can help them lose weight. Some companies are banking on satiety as the new diet buzzword. Some products are already touting the ability to keep you full --Quaker Weight Control Oatmeal, Kellogg's Protein Water and LightFull Satiety Smoothie. Look for more foods to promote hunger control and showcase their rankings on the satiety index to help dieters stay on track.

EATING TO EASE INFLAMMATION
Aging Baby Boomers are driving the demand for "joint health" foods and beverages. Stores will likely be stocked with more products promising pain relief, either from arthritis or exercise. The popular arthritis supplement glucosomine is already showing up in beverages, including Minute Maid Active orange juice.

BUZZWORDS FOR 2008:
Fresh
Natural
Local
Organic
No preservatives
Sugar-free
DHA Omega-3
Live and active cultures
Vitamin D
Gluten-free

SOURCE: Chicago Tribune, December 26, 2007
Author - Janet Helm a Chicago registered dietitian and nutrition consultant.